Shaun Jackson Design Inc. was founded in 1989 as a full service design consultancy. Originally, Shaun Jackson Design was a service based company doing design and product development for many well known consumer product companies including Nike, Herman Miller, L.L. Bean, Eddie Bauer, Brookstone, Harley Davidson, and Patagonia. In 1998 inspired by an increasing awareness of how emerging technologies (particularly laptop computers and the internet) were changing the way we work and learn, they developed a patented computer carrying case that transformed instantly into a portable work environment. They nicknamed the product “The Lapdog” and within a few months the product was receiving rave reviews in dozens of publications worldwide. Sales for the Lapdog ® exploded, the name stuck and a new product based company was born.